Thursday, December 26, 2013

The Process to Success: Psy

The Process of Success Psy Recently, as we all know, Psy has never been more popular or more attractive. Now it has opened a high wave of Korean sentiment around the world because of his songs and dances. So I think we need to know about the process to success for him.

A rookie singer stirred up the Korean pop music scene with very explicit lyrics, peculiar dance moves and his unconventional appearance in 2001. The rookie singer was Psy, also nicknamed the “Bizarre Singer” with “Bird,” the title song of his first album. Psy showed off his own style, fashion and confidence successfully breaking the stereotype among k-pop music lovers that male singers have to be good-looking and be able to dance well.

His in-your-face lyrics especially appealed to the younger generation of Korean music fans. But, just 5 months after his album was released, Psy’s album was not allowed to be sold to juveniles after complaints that it was a negative influence for the younger generation. Several months later, Psy was arrested by the police on charges of smoking marijuana. In January 2002, Psy was punished with a fine.

But he didn’t want to give up what he has loved and believed. His second album entitled “For Adults” was released in the same month but was also banned from being sold to those under the age of 18. In September of 2002, Psy released his 3rd album by launching his new music on an Internet music site. Being released just a few months after the World Cup games held in Seoul, the title song of Psy’s 3rd album, “Champion”, saw great success for its crowd-pumping vibe. And that gave him more confidence.

So he continued to hold his spot as an artist that fans loved for his unique ways. Certainly the inevitable came, and he went in to serve his mandatory military sentence from 2003 to 2005. However, evidence came to light that suggested Psy didn’t properly serve his full sentence. He was re-drafted to serve a second term in August of 2007. After being released the summer of 2009, Psy voiced how he had learned a lot through his experience. He said he also felt the weight of his responsibility to his wife and two daughters that were born two months before he started his second term.

After that Psy switched entertainment agencies in 2010 to YG Entertainment where CEO Yang Hyun-suk expressed his old time ties with the singer. However, he has been embracing the fact that he’s nowhere close to idol status. Although Psy's actions did not receive any significant international media coverage at that time, this changed after the media reported about it in early December 2012. On December 7, 2012, Psy issued an apology directed towards members of the U.S. military and to the American people for his "inflammatory and inappropriate" language, and expressed hope that the American public will accept his apology.

The man behind the hit, the 34-year-old South Korean artist known as Psy (short for psycho; he was born Park Jae-Sang), has been a star for years in Korea: “Gangnam Style,” named for an expensive neighborhood in Seoul, appears on his sixth album, YG Entertainment But even Psy was unprepared for the worldwide response to his latest single.

“I’ve only done this for 12 years, only for Korea, not for overseas at all,” he said by phone from Seoul. “I didn’t expect anything like this. So what can I say? Everything moves way too fast.”

It is apparent that chance always around us and if you stick to your purpose and persuasion and never says give up, then finally we can achieve our goals and even we were not prepared.

Staff writer Yan Yunyun.


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