The 2013 Seoul Motor Show was held from March 29th to April 7th at ILSAN KINTEX exhibition center. It was the biggest show of its kind in Korea this year. Its aim was to improve and develop the auto industry through a comparative exhibition of local and foreign cars. The show’s “With nature, for the people” theme captivated audiences. People also could see what trends and directions future vehicles will experience. The organizing committee for Seoul Motor Show said that the number of spectators (about 1.2 million) was much more than was expected. Meanwhile, more than 14,000 overseas buyers from 41 countries flocked to the event where they discussed export deals worth US $1.4 billion, according to the organizers.
There were a number of exhibits in the KINTEX. What stood out during the show were the ‘eco-friendly’ cars. 36 eco-friendly cars were displayed. The display, called 'Cherish Nature’ included cars manufactured by companies such as Renault, Samsung, Korea GM, BMW, Nissan and Honda.
This show also contributed to popularizing environment-friendly vehicles. There were eco-friendly car test drives at one of the exhibition’s events. The Organizing Committee for Seoul Motor Show said "Through this event, you can watch a hybrid, the electric car and the fuel cell electric vehicle. You get a good opportunity to experience the performance of eco-friendly cars, the product of advanced automobile technology and mileage capability.”
Colorful, unusual events such as “Best Car of the Show”, “Photo Contest,” “Prize Drawing Event,” and “Collegian Car Design Contest,” captured the audience at the motor show. However, this show also was lacking one thing- the world’s latest released new car.
Finally, this show demonstrated that the future of the eco-friendly car industry will depend on technological advancements. Through shows like this, car lovers can see how the automobile is improving and correcting past mistakes. "The Seoul Motor Show has become an international event in terms of quality and quantity. We plan to make it one of the world's four major motor shows by 2015," an official said.
Staff writer Seo Won Deok.
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